A good rule of thumb for good marketing is to be where your prospects are and most likely they are on Facebook. As of the second quarter of 2016, Facebook had 1.71 billion monthly active users, so if you haven’t already created a Facebook page for your hotel or B&B, don’t waste time and create it now. Once you’ve uploaded your hotel’s logo as profile photo and an amazing picture as a cover photo, another thing that’s essential is to
Email marketing is one of the most powerful tools a business can use and this is also valid for small hotels and B&Bs. 54% of marketers rate email as the most effective type of digital marketing and the least difficult to execute. 89% of marketers said that email was their primary channel for lead generation, according to recent data from Mailigen. In a past article we’ve already covered how you can use transactional emails (booking confirmation, welcome emails, checkout emails) to
Online travel agencies (OTAs) and booking sites gain a lot of money from booking transactions and their commission is raising and raising. As a small hotel, you should focus on generating as many bookings as possible via the direct online channel rather than through the OTAs. But how do you do that since you already have so many tasks to do? The answer is simple, focus on implementing a “Direct is Better” strategy in your unit. 1. Create incentives for
Overall travel spending is rising by 2 percent annually, according to the U.S. Department of Commerce and U.S. business travel is expected to reach $295.7 billion in 2015. Millennial travelers are responsible for this rise as they take an average of three more trips each year than older age groups, and are 62 percent more likely to extend business trips into vacations. This is good news for hoteliers but it raises the question, how prepared are they to handle this
Communication is very important for us as human beings, it is the way information is transmitted and feelings are passed from one person to another. As a hotel owner, your guests’ feelings are crucial so you need to use every channel you get to nurture them. In this article I would like to give you few examples of emails you could use with your hotel’s guest. Booking confirmation emails can be used to pass to your clients essential information about their reservation.
If I would have to describe very briefly what this major upgrade means for HoteloPro, I would say: the app is reborn today. We’ve actually rewritten the entire application from scratch to make it not only easier to use and faster but also better. Check out below few reasons why you’ll love HoteloPro: New Dashboard – HoteloPro’s dashboard has been redesigned to be easy on the eyes and allows you to see your rooms’ availability. By hovering over a reservation,
