Author Archives: Lorin Balota

Lorin is Inbound Marketer at HoteloPro, online hotel management system trusted by small hotels and B&Bs from over 15 countries.

How to craft the perfect 4 part reply to a negative review



  First of all take a step back and breath. Just remember: don’t take it personal, if you do you will start writing a reply with a clouded judgement and that will just make things worse. The best thing you can do in a situation like this is to start drafting a calm and collected answer that addresses each complaint point. The worst thing you can do is ignore it and just let it sit there unanswered. As a side






7 part checklist for a starting small hotel or b&b



The source of inspiration for this article is something that Elena and Dom from beautiful Birmingham Manor said, which is that they never realized when they started how much work and how much information you need. That is why I thought of making a checklist to help people who are thinking of starting a B&B business or those who already have one but don’t quite know what’s not working. 1. Build a social media presence Start with the ever so popular






Infographic: Why small hotel owners should love millennials



Small hotel and b&b owners have no fear the millennials are here! They are a large group of people who are reaching their spending prime and are ready to seek out the coolest and the most unique locations close to you. They love traveling in groups and are ready to cash out for an authentic experience. This infographic shows some raw data that might come in handy for those who are willing to accommodate some of these novelty seekers. Feel free to






4 trends small hotels should consider when crafting their loyalty program



A study done by Cornell School of Hotel Administration on two sets of independent hotels shows that they had, on average, a 50 percent increase in annual revenue per enrolled guest when people joined their loyalty program. This research might not be universally true, but it does show that it can work for a number of small or independent hotels. Here are some helpful trends that might help you decide what type of new loyalty program you want or how to






3 essential tactics B&Bs and small hotels can learn from Airbnb properties



Many traditional industries are being challenged by the rise of low maintenance cost digitalised players, such as Uber, in the transportation industry, Zillow, in the real estate one, and even in the hotel industry, specifically Airbnb. This startup is an user-friendly community marketplace for those who are looking to offer or are looking for accommodations pretty much all over the world. A whopping 17 million people have used Airbnb in the summer of 2015 and in more recent events, 15,000